Make-up that revolutionized what the world thought of Hollywood and its' "beauties." How they began, and where they are now, all in one convenient place, featuring their actual advertising!
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A soap maker at Proctor and Gamble made a new invention while going to lunch one afternoon in 1879. He forgot to turn off the soap maker and the fiddled-with normal amount of air was still put in a batch of pure white soap, which the company sold under the name The White Soap. The maker, out of fear, kept his very big mistake a secret and sent out the soap across the country. People loved the new product that "floated." They begged for more and the company named its new money-maker Ivory Soap. Beauty was obviously in the bathtub.
Andrew Jergens Sr. and Charles Geilfus founded Jergens in 1882. The company, The Andrew Jergens Company, was orginally known as The Jergens Soap Company. It was coconut oil soap. In 1900, the company bought the Woodbury Company, along with their popular products. They also purchased the Robert Eastman Company, the maker of creams and lotions. The Eastman Company's formula became the original lotion and the most popular selling lotion in the United States. During the 1950s, '60s and '70s, Jergen launched a roll-on antiperspirant, deodorant, and a bubble bath formula among other things. The first hand lotion from Jergens was released to the public in 1980.
Kissproof Indelible Lipstick
No, this cosmetic didn't stop its customers from kissing! It wouldn't have made much of a profit, now would it? Its discoverer was Edna Hopper (a popular stage actress), who at that time, resided in Paris, France. She sent her find to Hollywood. The most popular lipstick at the time, Kissproof, eventually recieved the formula for Mrs. Hopper's no-smear lipstick and was offered to the public under the name Kissproof Indelible Lipstick. Kissproof wanted their product to be affordable, so they offered it at as little as fifty cents. Mrs. Hopper spent $2.50 on the original in France. Their product was said to stay on the lips for up to eight hours without reapplying. What a bargain!
Lux Toilet Soap
Produced by the Lever Brothers, Lux soap was first introduced in 1925. The product offered its customers different styles and colors representing the time period and the trends. In 1958, Lux offered five colors. People enjoyed matching their soap with their bathroom. It was a fraction of the cost of more expensive brands. In the 1930s and '40s, the most glamorous of stars (at least 400) advertised for Lux, including Judy Garland, Bette Davis, Joan Crawford and Marilyn Monroe.
One of the most popular line of cosmetics, Max Factor, turned regular people into dazzling stars. Max Factor, the founder, made the first make-up ever to be used in motion pictures. It was greasepaint in a tube. In later years, he went on to make lip gloss, fake eyelashes and the popular "pancake" powder. Surprisingly, Max Factor originally started out as a wig maker, making wigs for some of the most popular stars and films. This included: Glinda's hair in The Wizard of Oz and even Lucille Ball's red wig. He even mde Marlene Dietrich a wig that she insisted be dusted in 20K gold. When Mr. Factor was cleaning it, he ended up getting $24.32 in gold dust! Not surprisingly, everybody who was anybody was signed to Max Factor, including: Judy Garland, Clara Bow, Jean Harlow, Ginger Rogers and Betty Grable.
Developed in 1915 by T.L. Williams, the company Maybelline made the first eye cosmetic for everyday use. The name Maybelline came from William's oldest sister, Mabel, who originally gave him the idea of making an easy product to darken the eyelashes. In the beginning, Maybelline's cake mascara was sold by mail-order only. It was so popular with the public that women wished it was avaliable in local drug stores. In September, 1932, Maybelline released a special ten cent mascara to be sold in stores.
A man by the name of William Colgate started a candle/soap making company in New York City in 1806. Ten years later, the company was making over three thousand different brands of soaps and other products. In 1864, Caleb Johnson created a soap company entitled the B.J. Johnson Soap Company. In 1898, the company introduced a soap that was made with palm and olive oils. It was called Palmolive. It was very successful that the company changed their name to Palmolive Company. At the same time, a company called the Peet Brothers Company of Kansas City was making products. The two companies merged and became Palmolive Peet. Then, Palmolive Peet merged with Colgate (see above). In 1953, they shortened their name from Colgate-Palmolive-Peet to Colgate Palmolive. Ajax Cleanser was one of the many popular names of products introduced during the 1940s.
Tangee was founded by George W. Luft in New York City during the 1930s. The name of the company is short for tangerine, which was a color of one of the lipsticks during the 1940s. Tangee changed its' color to match one person's particular skin type. No woman would have the same shade. It was quite popular in New York and of course, Hollywood. The stars loved of the Golden Era loved it. Just like a fingerprint is always different on each individual person, why not have it that way with your lipstick? Raise your hands.